I grew up in the Midwest in a family that wanted me to know that the world is a big wonderful place filled with interesting things to know and do. Looking for creative solutions and thinking outside the box were not novel at our house, they were expected. My family instilled the idea that everyone has something amazing to offer the world and we can all learn from each other if we simply listen. My childhood built a life-long love of learning and innovation that stays with me to this day.
After graduating from Northeastern University in Boston, I began my career in what I believe was the best place possible at the time to translate the theory of school in to the reality of a global business. That place was GE during the Jack Welch years where I learned how to rapidly assess every action I took in terms of P&L impact both short and long term. GE has a culture of innovation and pushing a business to new levels which I took with me to the wild-west days of the telecom industry. At MCI, I learned to mix marketing activities such as pricing, promotions and channel presence to grow revenue and fend off competitive moves. It was fast and furious at MCI. I worked with some amazing people there and further honed my love of global businesses.
TEch sector and beyond
I rode the dot.com boom and built a multi-billion dollar business inside HP. At HP, I learned the value of communities and how to build them well. My HP work was all about Linux which meant new technology built by a community and sold with new business models. Yes, before there was crowd sourcing there was Open Source – it was ground breaking and hugely fun. Microsoft presented an opportunity to learn global channel marketing and how to efficiently scale just about anything. At Microsoft, I built an industry leading digital marketing organization from PR and communications, to demand generation, to e-commerce, social media, mobile experience and a suite of digital concierge properties. From this I learned how to integrate digital marketing with more traditional marketing all over the globe – efficiently, effectively and profitably. Now at Accenture, I have the privilege of leading all our digital efforts across the globe with an emphasis on brand reach, perception and engagement. Here I’m diving into the brave new world of global content marketing innovation and a host of other exciting things.